Wild Pride

What is Wild Pride?

“Joining OpenBet gives us the opportunity to build on that foundation as part of one of the world’s leading sportsbook businesses. For our customers, it brings the additional scale, capabilities and product portfolio of OpenBet, while maintaining the specialist knowledge and continuity they value today.”

Last year, OpenBet completed its management buyout in a $450 million deal that saw CEO Jordan Levin and other senior executives take control over the platform business from Endeavor. 

“As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment,” Levin said at the time.

About Wild Pride

The legal wrangling extends to Michigan, where Attorney General Dana Nessel has rejected Polymarket and the CFTC’s arguments that the Michigan Gaming Control Board has no regulatory authority over prediction markets, even the ones allowing traders to buy and sell shares of sports outcomes.

Since returning its prediction market to the US, Polymarket has regularly engaged in nonconforming advertising. Painting a water tower in the company’s blue and branding the structure with its logo is the firm’s latest marketing ploy.

In March, Polymarket opened The Situation Room, a pop-up “newsbar” in Washington, DC. The bar and lounge’s televisions played various content related to prediction markets, like Bloomberg Terminals, cable news, and live social media feeds that were “dedicated to monitoring the situation.”

About Wild Pride

That comment underlines the studio’s intent. Distinct, legible mechanics that combine into escalating outcomes, a design philosophy Play’n GO has increasingly leaned on to differentiate titles within saturated themes.

For operators, the value is a slot that carries a well-trodden theme but a more flexible bonus proposition than most buffalo-style games, giving players several routes into the feature set. Triple Beasts of Fortune is out now.

Whether the layered-feature concept is enough to lift the release above the many similar animal-themed slots already in the market will depend on how players respond to a collection-driven structure without a buy option. Still, the combinable-bonus design is the clearest sign of where Play’n GO is putting its differentiation effort.